Our Story
about us
Shweta Pathak: Curator of Enduring Sophistication
Transitioning from IT to luxury gemstones, Shweta Pathak drew inspiration from her father’s treasured collection. Armed with a B.Tech in IT and a passion for gemology, she honed her skills through education from Jaishree Panjikar and GIA India. Her relentless pursuit led her across global markets, mines, and prestigious shows, shaping Aakarshan into a coveted luxury brand.

Quality Craftmanship

Natural Radiance

Luminious Brilliance

Intricate Designs

Elegant Finishing
Aakarshan Artistry Unveiled: Journey with the Visionary Founder
2014
Launched a collection of fancy colored diamond jewelry at Velvetcase in June.
Inaugurated the Jewellery Studio in Bhopal and hosted a grand exhibition in October.
2015
Introduced the White Diamond Collection with Wear You Shine in October.
Collaborated with Shyamal Bhumika and Velvetcase at Tote on Turf, Mumbai.
2016
Unveiled the White Diamond & Gemstone collection with Luxehues in January.
Participated in India’s First Luxury Festival in Delhi.
Top 7 Jewelry Designer of the Year: Retail Jeweller India Awards.
2020 – 21
Awarded Entrepreneur of the Year by WCRCINC 2020.
Inspirational Brand of India by WCRCleaders in London.
Top 10 Women Entrepreneur: Forbes India.
Aakarshan
Anything less is
simply unaccep
What is Aakarshan?
Aakarshan Gems & Jewellery offers the opulence and fascination of vibrant gemstones within an exclusive realm of jewelry. Every piece, meticulously crafted by Indian artisans, weaves a tale that embraces art, cultural narratives, and the essence of tradition. Aakarshan sculpts gems and jewels to embody your unique persona.
Aakarshan is a brand for those who appreciate the art in precious jewellery, for those who appreciate the beauty of imperfection and value the craftmanship and legacy every piece carries with itself.
the foundations
Beautiful jewelry accessible to everyone
Whether you’re looking for minimal earrings, danglers that make a statement, or necklaces that draw the eye, you’ll find something you love, at a fair price.
We make it our business to bring you heirloom-quality pieces at a non-scary price
Precious metals
Our values
The world is our home and we are called to leave it better than we found it. Everything we do, from creating sustainable products to building communities, is based on that principle.
Our values
The world is our home and we are called to leave it better than we found it. Everything we do, from creating sustainable products to building communities, is based on that principle.
Our philosophy
Built on the idea that life is yours for the making, Aakarshan is a modular fine jewelry brand that, in its modularity, empowers you to live exactly as you are in a world of limitless possibilities.
Indira by dbs
[ Aakarshan is proudly associated with Indra ]
# Only natural diamonds